Writing
Writing, on five shelves
Pick a shelf. Things I want to say in more than a post, no schedule.
The calls I am making with my companies and my time, and why.
- 13 Oct 2026
Why I keep a daily AI log
Where the AI radar came from, why every item links a primary source, and what to take from it.
read - 13 Oct 2026
How I run my companies with 26 AI agents
What the agent organisation behind Northlane actually does each day, what works, and what has broken.
read - 10 Oct 2026
Why I'm building an agent-native ledger
Why the monthly close is the bigger problem for Saudi companies, what an agent-native ledger means in plain words, and what I have and have not proven.
read - 8 Oct 2026
Three loops: how I run my week
A monthly vision pass, a weekly build pass and a Friday audit. The filters I use to decide what to build, and why I commissioned a control-tower system.
read - 3 Oct 2026
From PwC to founder: what an auditor's brain does in a startup
Years at PwC left me with one habit that matters more than any technique: asking where a number came from. It has saved me from my own pitch deck.
read - 29 Sep 2026
0 for 20-something on cold accelerators, and what finally worked
I applied cold to somewhere between 20 and 30 startup accelerators and heard back from none. The warm paths did better. A plain account of both.
read - 25 Sep 2026
What bidding on a giga-project helideck taught me
We priced an elevated helideck package on a giga-project with a small team and a set of agents. We submitted. Here's what the work actually felt like.
read - 21 Sep 2026
Why I came back to Saudi Arabia to build an aviation company
A gap that already exists in the UAE, the US or the UK and hasn't reached the Kingdom yet is the cheapest opportunity I know.
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