# Ali Asif: bio, background and contact > Ali Asif is a Kellogg MBA (Class of 2027), CPA and ACCA, ex-PwC, founder of Procul Solutions and general manager of Northlane Solutions, based between Chicago and Al Khobar. ## In one sentence Ali Asif is a Kellogg MBA (Class of 2027), CPA and ACCA, formerly of PwC, who founded Procul Solutions and is general manager of Northlane Solutions in Al Khobar, Saudi Arabia. ## 50 words Ali Asif is an MBA student at Kellogg (Class of 2027), a CPA and ACCA member, and spent three years at PwC in Al Khobar. He is general manager of Northlane Solutions, an aviation infrastructure company, and owns Procul Solutions. He splits his year between Chicago and Al Khobar. ## 150 words Ali Asif is a Full-Time MBA student at the Kellogg School of Management at Northwestern University (Class of 2027, majoring in Finance and Strategy). He splits his year between Chicago and Al Khobar, Saudi Arabia. Ali is general manager of Northlane Solutions, an aviation infrastructure company in Al Khobar that bids on airfield lighting and helipad packages and works to GACA, ICAO Annex 14 and FAA standards. He built its operating model on AI agents, with a person approving every price and every outbound document. He also owns Procul Solutions, a Saudi company that sells AI systems to Saudi businesses and is building an agent-native accounting product. Before the MBA he spent three years at PwC in Al Khobar and was promoted to assistant manager. He is a CPA, an ACCA member and a CFA Level I candidate, with a BSc in Applied Accounting from Oxford Brookes University. ## 300 words Ali Asif is a Full-Time MBA student at the Kellogg School of Management at Northwestern University (Class of 2027, majoring in Finance and Strategy). He splits his year between Chicago and Al Khobar, Saudi Arabia. Ali is general manager of Northlane Solutions, an aviation infrastructure company in Al Khobar that he set up in March 2026. Northlane bids on airfield lighting, helipad and obstruction-lighting packages for Saudi clients and works to GACA, ICAO Annex 14 and FAA standards. It reached the final round, four of 30 bidders, on a multimillion-dollar helideck package for a giga-project. Ali built its operating model around 26 role-specialized AI agent definitions, and a person approves every price and every outbound document. He also founded and owns Procul Solutions, a Saudi company in Al Khobar. Procul Solutions sells AI systems to Saudi companies. Its first client is a 400-person engineering group where 17 estimators use a drawing-to-costing system Ali designed. Through it he is building an agent-native accounting product for Saudi companies, now in early build. Ali ran his first business years before the MBA. He ran an online shop in Saudi Arabia from 2017 to 2022 and then sold it. He studied for ACCA while working, finished a BSc in Applied Accounting at Oxford Brookes University, and worked at Marafie Consultancy in Riyadh and PKF in Dhahran before three years at PwC in Al Khobar, where he was promoted to assistant manager. He is a CPA, an ACCA member and a CFA Level I candidate. At Kellogg he is a member of the AI Club, the Consulting Club and the Venture Capital Lab. Since September 2025 he has kept a running log of what the AI labs ship, linked to primary sources, and he is building a link between US venture and Saudi capital. ## Quick facts - Name: Ali Asif - Roles: Founder, Procul Solutions. General Manager, Northlane Solutions. - Education: Kellogg School of Management, Northwestern University: Full-Time MBA, Class of 2027, Finance and Strategy. Oxford Brookes University: BSc Applied Accounting, 2018 to 2022. - Credentials: CPA. ACCA member. CFA Level I candidate. - Before: PwC, Al Khobar, 2022 to 2025, promoted to assistant manager. PKF, Dhahran. Marafie Consultancy, Riyadh. - Companies: Northlane Solutions (Al Khobar, since March 2026). Procul Solutions (Al Khobar, since July 2026). - Based in: Chicago, Illinois, and Al Khobar, Saudi Arabia. - Writes about: New AI models and tools, AI agents and operating models, Saudi ventures and deals. ## Who is Ali Asif? Questions people ask ### Who is Ali Asif? Ali Asif is a Kellogg MBA student (Class of 2027), a CPA and ACCA member, and a former PwC assistant manager in Al Khobar. He is general manager of Northlane Solutions, owns Procul Solutions and keeps a daily log of AI releases. Other people share the name, so these details matter. ### What does Ali Asif do? He runs two Saudi companies on AI agent systems, with a person approving every price and outbound document. Northlane Solutions bids on airfield lighting and helipad work. Procul Solutions sells AI systems to Saudi companies. He also writes a daily AI log and is building a link between US venture and Saudi capital. ### Where did Ali Asif study? He is in the Full-Time MBA at the Kellogg School of Management, Northwestern University (Class of 2027, majoring in Finance and Strategy). He earned a BSc in Applied Accounting from Oxford Brookes University between 2018 and 2022 while working full time in Saudi Arabia. ### Is Ali Asif a CPA? Yes. He holds the CPA qualification and is a member of ACCA, the Association of Chartered Certified Accountants. He is also a CFA Level I candidate. He spent three years at PwC in Al Khobar and was promoted to assistant manager there. ### What is Northlane Solutions? Northlane Solutions is an aviation infrastructure company in Al Khobar, Saudi Arabia. It bids on airfield lighting, helipad and obstruction-lighting packages and works to GACA, ICAO Annex 14 and FAA standards. Ali Asif is its general manager and built its AI agent operating model. It has operated since March 2026. ### What is Procul Solutions? Procul Solutions is a Saudi company in Al Khobar that Ali Asif founded and owns outright. It holds a MISA investment registration issued in July 2026. It sells AI systems to Saudi companies and is building an agent-native accounting product, which is in early build with no customers yet. ### Where is Ali Asif based? He splits his year between Chicago, Illinois, where he studies, and Al Khobar in Saudi Arabia, where both companies are based. Kellogg's campus is in Evanston, just north of Chicago. ### How can I contact Ali Asif? Use the contact form at https://heyaliasif.com/contact, which goes to him directly, or message him on LinkedIn at linkedin.com/in/chaliasif. He answers founder, fund and press requests himself. One line on what you are looking at is enough. ## Photos For press use, please credit Ali Asif and link to this page. - [Portrait, grey suit and tie](https://heyaliasif.com/photos/portrait-suit.jpg) (1200 x 1930 JPG) - [Candid, grey suit, tight crop](https://heyaliasif.com/photos/hero-walk-tight.jpg) (1200 x 1511 JPG) - [Walking through an event hall, March 2026](https://heyaliasif.com/photos/hero-walk.jpg) (1600 x 2000 JPG) ## Canonical links - [This site](https://heyaliasif.com) - [LinkedIn (chaliasif)](https://www.linkedin.com/in/chaliasif) - [TikTok (@heyaliasif)](https://www.tiktok.com/@heyaliasif) - [Instagram (@heyaliasif)](https://www.instagram.com/heyaliasif) - [YouTube (@heyaliasif)](https://www.youtube.com/@heyaliasif) - [AI log RSS](https://heyaliasif.com/feed.xml) Contact: https://heyaliasif.com/contact Canonical: https://heyaliasif.com/bio